Gemma Patford

Gemma Patford runs fashion label called NotToday out of her studio in Melbourne. NotToday is a small independent clothing label which embodies creative ideas with simple, recognisable, fun and above all comfortable designs. NotToday sells a variety of handmade goods and clothing.

Gemma is primarily a pattern maker and seamstress and her works are known for their use of colour, texture and popular forms. Gemma’s work draws heavily on popular culture references, primarily everyday objects enlarged and used in contrasting circumstances.

NotToday is stocked at Dagmar Rousset, I Like You, John Citizen and Hunter Gatherer in Melbourne.

Motorola DynaTAC Plushie 2010, 2010, felt, stuffing and pin backs

DynaTAC Plushie 2010.

Before the iPhone, before the Blackberry, before emails, there was the Motorola BRICK!

With the fax machine becoming gradually more affordable, the people of 1983 were looking for something new. iPods weren’t invented, and it was going to be several years before Sony had a Portable CD player with Electronic Skip Protection.

Retailing for about $4000, the Motorola DynaTAC 8000 was the hottest thing out, being cavorted about by Wall Street wheelers and dealers, corporate big wigs and Michael Douglas in ‘Wall Street’.

Gemma Patford’s take on the DynaTAC 8000 is similar on many levels. The call quality is poor, and it's still sans email and instant messaging.

www.nottoday-nottoday.blogspot.com