Sunday, February 28, 2010

Hugo Atkins

Hugo Atkins is an installation artist whose work has participated in numerous group exhibitions since 2005 of which his most recent shows are Zero & Not (45 Downstairs), Magic Eye (Platform), and Canadian Pharmacy (Neon Parc). His work is part of collections held by the Department of Education Victoria and ACMI's Memory Grid.

Public participation in Activism, 2010, acrylic paint

Is the daily grind become mundane? Is your love life running low? Do you feel like you might just need some excitement?

This my friend, is your lucky day! In your hand, right now is a device for destruction, an aliment for adrenalin, a catalyst for catastrophe, a capsule for creativity and a sphere for stupidity!

Follow these simple instructions, and I promise you a mental and moral boost beyond all comparable measure.

1. Choose target.

2. Aim.

3. Throw capsule as hard as possible.

4. Document damage with camera.

5. Send photo to

6. Check

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Insert Coin Here

is a group exhibition curated by Nella Themelios & Kim Brockett. The exhibition is part of the 2010 L'Oreal Melbourne Fashion Festival cultural program.

Insert Coin Here
comprises of two vending machines strategically placed in public spaces around the Melbourne CBD. Containing limited edition 'fashion objects' produced by over 60 Melbourne-based artists, the vending machines are activated when a member of the public inserts a $2 coin. The exhibition explores alternative interfaces of exchange for fashion, the mechanised system as a form of 'fashion dialogue'. More broadly, it thinks through discourses around public space and the role that fashion might play in it.

1 - 31 March 2010

Insert Coin Here is proudly supported by: